Building Visibility and Trust for a Behavioral Health Pioneer

Client
Legacy Healthcare
Timeline
8 Weeks
Services
"Five Points helped us create a space where healing begins the moment you walk in.”

"Five Points helped us create a space where healing begins the moment you walk in.”

They captured our mission in every touchpoint – from the affirming quotes carefully chosen for our installation walls to the nuanced, stigma-reducing social media content that introduced us to the wider community. They didn’t approach this like a standard marketing campaign. They approached it like they were building something sacred alongside us. Our space has become known for its warmth, respect, and intention. Clients have told us they’ve never seen a clinic that felt like it was designed for them. That’s the magic Five Points brings – they make design feel personal, powerful, and purposeful. Partnering with them was one of the most meaningful decisions we’ve made as a practice – and we continue to see the ripple effect in the lives we touch every day.

Challenge
Opening a behavioral health clinic requires more than just a good location – it demands emotional safety, cultural humility and a message that earns community trust. Legacy needed to confront mental health stigma, reach underserved populations, and present therapy not as a privilege, but as a birthright. Especially for Native American individuals often excluded from mainstream care narratives.
Solution
We launched a paid social media campaign designed to meet people where they are – with language and visuals that honored lived experiences, offered hope, and invited curiosity without pressure. We also curated a custom installation series featuring quotes from trailblazers, cultural icons and thought leaders, all chosen to affirm the identities clients were building within this space. These affirmations were more than décor – they were mirrors reflecting the courage, strength, and self-determination already alive in every person who walked through the door.
Result
The clinic saw an increase in booked sessions, an engaged community presence and most importantly aided in the transformation of idea of mental health shifting from stigma to empowerment. Clients described the space as sacred and welcoming. For Five Points Studio, this client represents our origin story – a partnership built on trust, mission and the belief that design can be a healing act for us as well as those we serve.
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