Creating a Strong Brand Identity for Square Media
We did not just get a brand. We got a foundation for the future."
Establishing a legacy brand for a new generation of sports representation wasn’t just our goal – it was our mandate. Five Points Studio translated that vision into a system we can grow into. The brand doesn’t just look strong. It feels strategic, timeless, and built for what’s next. Every element, from the tone to the typography, tells our story before we ever say a word.
Dream Team entered the market with legal expertise and ambition but lacked a brand system that matched their caliber. As a new agency, they needed instant credibility, aesthetic clarity, and the ability to scale across recruiting, pitching, and merchandising.
Five Points Studio crafted a premium identity anchored in sports heritage and future-forward storytelling. Through a flexible design system, strategic messaging, and digital-ready assets, we created a brand that felt established – yet distinctly new.
Dream Team launched with a full identity suite and saw immediate returns: more confidence in high-level pitches, more inquiries from athletes, and more traction with potential investors. Their presence now matches their promise and their ambition is now backed by a brand that can go the distance.
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